Additional Canon Software Titles Sell in High Volume
COSTA MESA, CALIFORNIA, October 23, 2000 -- Canon Video Home Edition was the best-selling title in PC Datas "Multimedia/Authoring" category for September 2000, the products first full month of sales. The $49.95* consumer video editing software title from Canon Software Publishing (CSP), a division of Canon U.S.A., Inc., which is a subsidiary of Canon, Inc. (NYSE: CAJ), gives Windows and Macintosh computer users the ability to edit and create new videos using existing video clips, audio files, image files, text and transitions. A clean interface with intuitive storyboards and drag-and-drop simplicity makes Canon Video Home Edition a solid choice for entry-level digital video editing.
According to PC Data, a leading source of data on retail software sales, Canon Video Home Edition held an 84% market share and sold 10 times more software than the second ranked multimedia authoring title. The sales velocity of Canon Video Home Edition also propelled the title into eighth place among all software sales for September 2000 and brought CSP into the top 20 echelon of all retail software publishers.
Other software titles from CSP also fared well at retail in September according to PC Data. In PC Datas "Personal Productivity: Music" category, eJay MP3 achieved a market share of 11% and was the second best selling title in the category. The OfficeReady software line continued to do well with OfficeReady Professional claiming the top spot in the "Business: Small Business" category and OfficeReady 2.0 ranking second. OfficeReady Business Plans appeared as a top ten seller in this group as well. OfficeReady Family Essentials was ranked third in PC Datas "Personal Productivity: Home Office" category.
CSPs line of photography software also continued to sell in volume at retail with 4 titles in the top 20 spots of PC Datas "Personal Productivity: Photo Editing" category. This includes two new titles, Canon Photo Advanced Edition and Canon Photo Home Edition, which were introduced in mid-September.
Canon Software Publishing (CSP) is a division of Canon U.S.A. Inc. (Lake Success, NY) which is a subsidiary of Canon, Inc. (Tokyo, Japan). The division, headquartered in Costa Mesa, Calif., was founded in 1998 to develop, publish and distribute computer software primarily in North and South America. CSP publishes titles from both independent third-party developers and associated Canon companies. Canon is recognized as the worlds leading imaging technology company, a leader in printer technology and a top worldwide patent holder. As a global technology leader, Canon achieved $25 billion in worldwide sales in 1999.
PC Data is the leading provider of high tech sales intelligence in the United States. Its PC Data Online division has become a primary source of web measurement through its panel of over 120,000 U.S. home Internet users. It also conducts rapidly deployed surveys over the Internet. In addition to the U.S., PC Data collects online data in the Pacific Rim, Australia, Italy and Canada. For more information, visit the company's website at http://www.pcdata.com.
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*Prices are estimates only. Dealer prices may vary and are subject to change at any time. Product specifications and features subject to change without notice.
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